Although 2010 FIFA World Cup™ is now only a fond memory, it did leave a few legacy projects that have benefitted Cape Town in its wake. The Cape Town Green Map is one such project that has kept up the Soccer World Cup momentum by growing its readership via print and web media.
Now in its third edition, the print map has been very well received and has been distributed far and wide, including at COP 17 in Durban, and in New York and Brisbane, Australia! The cover of the third edition features the Mayor of Cape Town on a bicycle. The map has a strong sustainability focus and includes strategic branding for the Climate Smart Cape Town Campaign, ahead of the COP 17 conference in Durban. The map also made its way to COP 17 via the Climate Train! The print edition focusses on Cape Town’s pressing environmental and sustainability issues, and centres on public transport, waste and recycling and biodiversity.read more »